If you’re looking for a cool restaurant to dine out tonight, the best way to find out the right place, besides checking zomato, is a quick search in Google. But wait! The search engine throws up some really interesting names across the world – from hilarious ones to names that border on the offensive. ‘Wish you were beer’ in Alabama, ‘The pour hole’ in west Virginia, ‘Jamaica Mi Krazy’ in Georgia and ‘The golden stool’ in London are just a few of the restaurant names. Wonder what the owners were thinking while registering these names!
Closer home, for the past six-seven years, Hyderabad too has picked up the trend and restaurants with some real quirky names are cropping up in different corners of the city. To stay connected to the locals in this cosmopolitan city and grab attention, restaurant owners are thinking of newer ways to attract customers.
“There are a few people who get the names that they like registered, for future use; but some, just to stand out in the crowd, name the places differently,” says Vamshi Krishna, an advocate from the city.
Kodi Koora Chitti Gare, Vivahabhojanambu are two restaurants where one can make out very easily that they have been derived from a film song and film name. ‘Khake Dekh’ and ‘Second Wife’ are two other popular restaurants in the city – while the first name directly implies that if you eat, then, you can judge, the second one says there is no best cook than your first wife, and this restaurant is your second wife. “Whenever we go to such restaurants which are named differently, we walk up to the counter and want to know what it means. The moment we realise the meaning of the word, we have a hearty laugh for at least a good 10 minutes. The restaurant owners say that it’s a good feeling that even the name of their joint is keeping the customers happy,” says Aarush, an IT employee.
Many of these quirky restaurants are popular among the families and youngsters who quickly get attracted to names like ‘Thinespo’, a restaurant located in Komaplly. Post a serious brainstorming session, Bharat Penmatcha and Robin Guha, decided to keep the name of the restaurant simple and go the colloquial way, deciding on the name ‘Thinespo’ which attracts patrons of all age groups. Though the name sounds very Telugu, you find only continental cuisine here.
India has 24 major communities, and most people seem to miss their native food; pizzas and burgers have replaced many authentic home foods and snacks. “We did a lot of market research, and then decided to serve 24 Telangana items. All the dishes we serve are forgotten by one generation. When youngsters hear the name of a dish, they say ‘my grandmother cooked this very well’ or ‘I ate it when my grandmother cooked’. Most of the recipes have just become stories. In Mumbai, we know that dabbawalas are famous for delivery of home-cooked food. Here, we are enrolling home chefs and we are connecting the home chef and customers through our mobile app. To ensure people don’t miss their home food and native dishes, we came out with the name ‘Desi Dibba’,” concludes Maram Dileep Kumar, founder of ‘Desi Dibba’ in Madhapur.