Your website may be the first interaction customers have with your business. In fact, 80 percent of individuals say they use online searches to find local businesses and services. That means your website can help or hinder your ability to capture the attention of prospective customers.
Here are some signs that your website may need a tune-up:
- It isn’t mobile friendly. More people perform Google searches on their phones than desktop computers. If your website is not readable or functional on a smartphone or tablet, you are missing out on a huge market of customers ready to interact with you when on the go. Popular website generators automatically will do this for you and there are numerous online tutorials that can help you correct this issue.
- It makes perfect sense to you. Your website is working for you, so you assume it is working for your customers, but, you have to think like them. If you were a prospective renter, how would you want to navigate a website? How would the information be arranged for you? These questions should guide how your website is constructed.
- It doesn’t produce enough leads. In-bound forms and phone calls are a sign of your website’s success and if you are not seeing consistent lead generation, it is time to make changes. Your business phone number should be prominent on every page of your website and each page should have a contact form. In other words, the customer should never have to wonder how to get a hold of you.
- It’s more than five years old. Search engine optimization (SEO) rules, design preferences and internet usage change all of the time. So, if your business website has not been updated in more than five years, chances are the design, copy and functionality need a facelift.
When you are ready to make a change, put your website through this free website grader from Hubspot. The software will give you a report card to help determine any updates you may need to make.
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