Google Chrome is the undoubted leader in the internet browser marketplace.
Stats from NetmarketShare gave Google Chrome a staggering 67.18 per cent chunk of the internet browser market last month.
Its nearest rival, Mozilla Firefox, is on 9.58 per cent with Internet Explorer on 8.31 per cent.
While Microsoft Edge – which is the default browser for Windows 10 – is on 4.09 per cent.
Google Chrome has a commanding lead over its rivals which it doesn’t look like giving up anytime soon.
And Google Chrome’s many users have now been told of a major change coming to the hugely popular browser this year.
Last year Google launched its built-in ad blocker for the Chrome browser in the US, Canada and Europe.
The adverts that Google Chrome blocked were based on guidelines developed by the Coalition For Better Ads which the search engine giant helped launch.
Google Chrome – World’s most popular browser getting major change this year
Among the adverts that were blocked were pop-up ads on desktops and flashing animated ads on mobile devices.
The search engine giant said it warns website that are out of compliance before they take action.
As a result at the beginning of this year two-thirds of previously noncompliant websites are now in “good standing”.
And now Google has revealed that the built-in ad blocker for Chrome will be expanding to every country in the world on July 9.
Google Chrome is the world’s most popular internet browser
The big Chrome ad blocker expansion will come into force on July 9 2019.
Google said: “Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere.
“Chrome’s enforcement of the Coalition’s standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users.
“In the U.S, Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites.
“As of January 1 2019, two thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing.
“Further, out of millions of sites we’ve reviewed to date, less than one per cent have had their ads filtered.”
Google Chrome last year launched a built-in ad blocker
They added: “If you operate a website that shows ads, you should consider reviewing your site status in the Ad Experience Report, a tool that helps publishers to understand if Chrome has identified any violating ad experiences on your site.
“Starting today, publishers in regions outside of North America and Europe can use this tool to understand if they have intrusive ad experiences on their site, their current status (passing / no issues found or failing), and resolve outstanding issues or contest a review.
“While we’ve already reviewed millions of sites around the world, we will continue to expand these reviews in the coming months.”
In other Google Chrome news, Express.co.uk recently reported on a new upgrade coming to the browser that will improve one of its best features.
Just like its other applications, Google regularly updates Chrome, bringing new features and improvements to it on a regular basis.
One of the most notable updates in recent months was the implementation of picture-in-picture video.
This feature allows users to consume content from sites like YouTube in a floating window that can be moved around while other tasks are performed.
The picture-in-picture function can be enabled on YouTube by right-clicking twice on a video.
But if Chrome fans want to enable picture-in-picture for videos on other sites, they will need to download Google’s official extension in order to do so.
Google Chrome is getting an expansion to its ad blocker feature
While the picture-in-picture functionality works well on the browser, it appears the American tech giant is about to make it even better.
A code change in Chromium’s Gerrit source code indicates the Mountain View firm may soon allow users to skip ads directly through the picture-in-picture viewing mode.
Francois Beaufort submitted the code change that seems to give developers an option to introduce a ‘skip ad’ toggle in the bottom right-hand side of videos viewed in the separate window.
While the new change does not seem set to radically change how the browser operates, it will surely be a welcomed addition to those that harness picture-in-picture regularly.